1981 – 2019 is a long time to have been in business. Some would say, that’s amazing, some would say how did you manage to remain in such a volatile and demanding market.
I would say that loving the business that I have been a part of for so long has enabled me to ride the many storms, recessions, challenges, risks, and trends, to mention only a few of the roller coaster rides I have been on.
Travelling to and working in Countries which have grown almost beyond recognition, kept me wanting to be a part of their changes.
Loving the product – textiles, laces, developing new designs for bags, garments, cushions – always striving for perfection and playfulness, never compromising on quality and
Insisting on good business practice, has been the integral part of my Business and Brand.
Retaining the essence of my business, to some extent remaining containable in order to move quickly and swiftly when Times required this energy.
The Business and Brand is still here today as we carefully walk into the future
Beth Jordan started as The Lace Lady in 1981.
'So with just £30 in her pocket, Beth Antoszewska started to buy – anything – the more obscure the better, enough goodies to set up a stall. Dabbling became a passion, 5.00a.m. at Portobello Market, 6.00 a.m. at Hampstead. Within a few months Beth started to realise the difference between Junk and demand, much to her surprise she found a large demand for old lace and linen – bits and pieces of tatty yellow crumbling lace that needed hours of loving care and attention to restore it to its original magnificence.'
from the archives - A very 80s styling of lace, original sketches of blouses and a Chinese lace worker hard at work on one of the designs
'Whilst on holiday in Venice (1981) Beth saw some of the most beautiful lace household items she’d seen, comparable with any of the Victorian lace she’d been selling. It was then she realised that the sort of craftmanship she’d been used to was still available in the 1980s. After buying several examples, she started selling lace to Harvey Nichols at a price that convinced Beth the demand for lace was far greater than she’d expected. However the supplier pricing was still to high in Venice and Beth couldn’t believe the Italians were producing this high quality lace. Nevertheless trips to Italy became more regular.' - from The Lace Lady Retrospective